Website Development Glossary

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Image Map
 

A single graphic that has multiple hot links to different pages or resources.

Source: Sweeney, Susan



 

 
 
Impression
 

Sometimes used as a synonym for "view," as in "ad view." Online publishers offer, and their customers buy, advertising measured in terms of ad views or impressions.

Source: Sweeney, Susan



 

 
 
Interactive Advertising
 

Interactive Advertising the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment. Interactive advertising can utilise mediums such as the Internet, interactive television, mobile devices (WAP and SMS), as well as kiosk-based terminals.

Interactive advertising affords the marketer the ability to engage the consumer in a direct and personal way, enabling a sophisticated and dimensional dialogue, which can affect a potential customer's buying decisions particularly in an e-commerce environment.

Perhaps one of the most effective implementations of interactive advertising is so-called Viral marketing. This technique uses images, texts, web links, Flash animations, audio/video clips etc., passed from user to user chain letter-style, via email.

Source: wikipedia.org

Pay Per Click Ad Campaign Management by Originet IBS Inc.



 

 
 
Internet
 

The Internet is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web.

Source: wikipedia.org



 

 
 
Interstitial Ad
 

Meaning "in between" an advertisement that appears in a separate browser window while you wait for a Web page to load. Interstitials are more likely to contain large graphics, streaming presentations, and applets than conventional banner ads, and some studies have found that more userd click on interstitials than on banner ads. Some users, however, have complained that interstitials ads. Some users, however, have complained that interstitials slow access to destination pages.

Source: Sweeney, Susan



 

 
 
Intranet
 

An intranet is a private computer network that uses Internet protocols, network connectivity, and possibly the public telecommunication system to securely share part of an organization's information or operations with its employees. Sometimes the term refers only to the most visible service, the internal website. The same concepts and technologies of the Internet such as clients and servers running on the Internet protocol suite are used to build an intranet. HTTP and other Internet protocols are commonly used as well, especially FTP and e-mail. There is often an attempt to use Internet technologies to provide new interfaces with corporate 'legacy' data and information systems.

Source: wikipedia.org

Web Development Services by Originet IBS Inc.



 

 
 
ISDN (Integrated Services Digital Network)
 

A faster way to move more data over existing regular phone lines. Rapidly becoming available around the world, it is priced comparably to standard analog phone circuits. It can provide speeds of roughly 128,000 bits per second over the regular phone lines.

Source: Sweeney, Susan



 

 
 
ISP (Internet Service Provider)
 

A provider that allows access to the Internet. Usually there is a cost to the consumer, although there are still some free community networks.

Source: Sweeney, Susan



 

 
 
 
 
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